Fashion: From Concept to Consumer

Fashion: From Concept to Consumer Book Description

NEW VISUAL FOCUS!
New and updated information in all four parts and 190 illustrations FASHION FUNDAMENTALS

• Changing U.S. demographics
• New developments in globalization, sourcing, imports, and quota elimination
• Latest trade agreements
• Latest technological advances in garment and textile production, fashion business communications. E-commerce, database marketing, and merchandise information systems
• New resources for color and design
• New information on fashion forecasting and market research
• Updates on fashion services, Web sites, and publications

TEXTILES

• Latest high-tech fiber development, including PLA, spider silk, and casein
• Trends in textile product development, production, and marketing
• Nanotechnology and "Smart" or "Performance" fabrics
• New statistics and technical information
• New marketing strategies
• Garment packages and imports
• New information on trims

MANUFACTURING

• Latest information on designers and international fashion centers
• New designer profiles
• The changing role of manufacturing
• Product data management systems
• Update on global sourcing and imports
• Brand extensions and acquisitions
• New information on accessory product development and marketing
• New information on trade shows, location updates, and timing of markets
• Runway vs. showroom Manufacturer/retailer relationships

RETAILING

• New information on categories, store ownership, and organization
• New information on shopping center categories
• Consolidationand acquisitions
• Global expansion
• Retailers as manufacturers
• National brands vs. private label
• New retail marketing focus
• Store planning and design
• Latest trends in retail marketing

Deliverable Countries: This product ships to United Arab Emirates, Australia, Belgium, Bahrain, Switzerland, China, Germany, Spain, Finland, France, Hong Kong, Indonesia, India, Japan, Kenya, Kuwait, Sri Lanka, Malaysia, Netherlands, New Zealand, Russia, Saudi Arabia, Singapore, Thailand, South Africa.

Customer Reviews : Fashion: From Concept to Consumer

Discussion : Fashion: From Concept to Consumer

No Discussion has been started.  See Latest Discussions