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Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business

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Edition: Hardcover
Publisher: Kogan Page

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Title   Price
Branded Entertainment Product Placement& Brand Strategy in the Entertainment Business [Paperback 2007] In Stock
Rs. 395 316
Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business [Paperback 2009] In Stock
Rs. 1,722 1,377

Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business Book Description

Lehu explains how product placement, a longtime phenomenon in film, has moved outside the movie theater to embrace all forms of media, including music videos and computer games. He discusses the history of this method and the strategies employed by different brands.
Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media. Citing examples from film, music videos, and computer games, the author explains the history and development of product placement, advantages of this form of brand advertising, and methods employed by different brands. Most importantly, Branded Entertainment discusses the future possibilities for using this form of promotion to recreate an emotional connection with customers and to spread the message across multimedia channels.

Jean Marc Lehu has contributed to Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business as an author. Jean-Marc Lehu is Associate Marketing Professor at Pantheon-Sorbonne University. He has published numerous articles and several books, including the award-winning "Branded Entertainment" (2007) (Kogan Page).



Publisher: Kogan Page
Author: Jean Marc Lehu,
Language: English
ISBN: 0749449403
EAN: 9780749449407
No. of Pages: 266
Publish Date: 2007-05-31
Binding: Hardcover
Deliverable Countries: This product ships to United Arab Emirates, Australia, Belgium, Bahrain, Switzerland, China, Germany, Spain, Finland, France, Hong Kong, Indonesia, India, Japan, Kenya, Kuwait, Sri Lanka, Malaysia, Netherlands, New Zealand, Russia, Saudi Arabia, Singapore, Thailand, South Africa.

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The book Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business by Jean Marc Lehu, (author) is published or distributed by Kogan Page [0749449403, 9780749449407]. This particular edition was published on or around 2007-05-31 date. Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business has Hardcover binding and this format has 266 number of pages of content for use. This book by Jean Marc Lehu, is written in English language.
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