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Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business

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Edition: Paperback
Publisher: Kogan Page

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Title   Price
Branded Entertainment Product Placement& Brand Strategy in the Entertainment Business [Paperback 2007] In Stock
Rs. 395 316
Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business [Hardcover 2007] In Stock
Rs. 2,214 1,771

Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business Book Description

Citing examples from film, music videos, and computer games, the author explains the history and development of product placement, advantages of this form of brand advertising, and methods employed by different brands.

Jean Marc Lehu has contributed to Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business as an author. Jean-Marc Lehu is Associate Marketing Professor at Pantheon-Sorbonne University. He has published numerous articles and several books, including the award-winning "Branded Entertainment" (2007) (Kogan Page).



Publisher: Kogan Page
Author: Jean Marc Lehu,
Language: English
ISBN: 0749453370
EAN: 9780749453374
No. of Pages: 272
Publish Date: 2009-02-28
Binding: Paperback
Deliverable Countries: This product ships to United Arab Emirates, Australia, Belgium, Bahrain, Switzerland, China, Germany, Spain, Finland, France, Hong Kong, Indonesia, India, Japan, Kenya, Kuwait, Sri Lanka, Malaysia, Netherlands, New Zealand, Russia, Saudi Arabia, Singapore, Thailand, South Africa.

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General  >  Marketing  >  Business & Economics
Advertising & Promotion  >  Business & Economics
Business Aspects  >  Performing Arts

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The book Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business by Jean Marc Lehu, (author) is published or distributed by Kogan Page [0749453370, 9780749453374]. This particular edition was published on or around 2009-02-28 date. Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business has Paperback binding and this format has 272 number of pages of content for use. This book by Jean Marc Lehu, is written in English language.
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