The 22 Immutable Laws of Branding

The 22 Immutable Laws of Branding Book Description

Everyone knows that building your product or service into a bona fide brand is the only way to stand out in today's insanely crowded marketplace. The only question is how do you do it? This is the definitive text on branding, distilling complex theories and principles behind this key marketing term into in twenty-two easy-to-read vignettes including: The Law of Contraction; A brand becomes stronger when you narrow its focus; The Law of the Word; A brand should strive to own a word in the mind of the consumer; and The Law of Fellowship. In order to build the category, a brand should welcome other brands. World-renowned marketing guru Al Ries and his daughter and business partner Laura Ries examine brand-blazing strategies from the world's best, including Coca-Cola, Xerox, BMW, Federal Express and Starbucks, to provide you with the expert insight you need to build a world-class brand.

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A rock solid book for brand builders & pros  
By Prerak, 18/09/2009 09:32:28

We all live in a post modern world today, and depend a lot on the markets to fulfill our daily needs. To keep products distinct from the awful competition, marketing professionals have resorted to branding their products to give them a distinct look and feel. As many of us will know, branding is a marketing tool that many companies are utilizing successfully the world over.

A number of corporate conglomerates like Starbucks, Coca Cola, Pepsi, McDonalds and others have made it big due to the wonders of branding. This book is all about the rules of branding as they are followed in the corporate echelons. Today’s companies rely on the effectiveness of branding to survive the corporate wars. From all the theories and principles that exist about branding, this book has formed 22 rock solid rules that define how to go about with branding your product to ensure success in the marketplace.

This is a wonderful book by author Al Reis and his daughter Laura Reis who have examined the brand building strategies of many top companies in the world and have brought out this book which brand builders can read to formulate a stronger brand.

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