Fashion: From Concept to Consumer, 7/e

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Edition: Paperback
Publisher: Pearson

Fashion: From Concept to Consumer, 7/e Book Description

For Introduction to the Fashion Industry, Introduction to the Fashion Business, Fashion Merchandising, Fashion Marketing, Fashion Manufacturing, Fashion Design, and Fashion Analysis courses. Fashion: From Concept to Consumer tells the entire story of how the fashion business works in sequential order from concept to consumer. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. It is a valuable tool for anyone who wants to know more about fashion and the fashion business.


  1. THE FUNDAMENTALS OF FASHION.
    1. Fashion Development.
    2. Influences on Fashion Marketing and Consumer Demand.
    3. Fashion Change and Consumer Acceptance.
    4. Fashion Research and Analysis.
  2. THE RAW MATERIALS OF FASHION.
    1. Textile Fiber and Fabric Production.
    2. Textile Product Development and Marketing.
    3. Trimmings, Leather, and Fur.
  3. THE MANUFACTURING OF FASHION.
    1. International Fashion Centers.
    2. Product and Design Development.
    3. Apparel Production.
    4. Accessory and Fur Manufacturing.
    5. Wholesale Marketing and Distribution.
  4. FASHION RETAILING.
    1. Retailing.
    2. Retail Fashion Merchandising.
    3. Retail Fashion Marketing.
Appendix: Career Guidelines.
Fashion Industry Terminology.

Publisher: Pearson
Author: Gini Stephens Frings,
Edition Number: 7
EAN: 9788131701744
No. of Pages: 416
Deliverable Countries: This product ships to India, Sri Lanka.

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The book Fashion: From Concept to Consumer, 7/e by Gini Stephens Frings, (author) is published or distributed by Pearson [, 9788131701744]. Fashion: From Concept to Consumer, 7/e has Paperback binding and this format has 416 number of pages of content for use. The printed edition number of this book is 7.

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